In 2002 we saw what was going to happen today, we went back in time and we dedicated ourselves to creating and producing a series of formats for brands in Latin America long before others did. We created TV shows, radio stations, documentaries, short films, musicals, car races, we created media and we got involved in the world of esports. One step ahead of the rest. And we are not being arrogant but on the contrary. We are in the anticipation business and that requires an extra effort to take brands one step further.